My Resume

With a background spanning marketing, project management, digital strategy, sales, and operations, I’ve had the opportunity to work across a wide range of industries and organizations. My experience has given me a well-rounded perspective on how teams, projects, and marketing efforts come together to achieve a goal.

Below is an overview of my professional experience, education, and the skills I’ve developed throughout my career.

• Developed and managed the company website, overseeing web design, content, SEO, and ongoing updates to strengthen the company’s online presence
• Managed social media strategy and content across platforms, including copywriting, content planning, scheduling, and audience engagement
• Created branded graphics, marketing materials, and digital content to maintain a consistent visual identity across marketing channels
• Represented the company at community events and local outreach opportunities, building relationships and increasing awareness of Mid Florida Care’s non-medical home companion and homemaker services throughout Brevard County

• Provided marketing, sales, and operations consulting to clients across political campaigns, market research, small and medium-sized businesses, and nonprofits
• Led end-to-end website design and development projects, from strategy and content through launch and ongoing management
• Developed and managed digital marketing strategies, including paid advertising, SEO, social media, and content
• Advised clients on brand positioning, messaging, and customer acquisition strategies
• Managed client relationships and coordinated external partners and vendors to bring projects from concept to completion
• Provided ongoing website maintenance, accessibility improvements, and performance optimization
• Analyzed marketing performance and provided strategic recommendations to improve visibility, engagement, lead generation, and ROI

• Led business development strategy to drive revenue growth across public sector and enterprise markets
• Managed all social media channels and the company’s website
• Oversaw proposals, contract negotiations, and strategic account management
• Collaborated with leadership on market positioning and messaging for immersive, scenario-based training solutions used by organizations including the U.S. Air Force and law enforcement agencies for peer support and professional development
• Represented the organization at conferences, demonstrations, and stakeholder meetings to generate new business

• Improved sales proposals, client materials, and workflows to increase efficiency 
• Managed 15+ client accounts, led pricing negotiations, and drove revenue growth
• Oversaw WordPress website redesign and ongoing maintenance
• Shaped social media strategy as a member of the marketing committee
• Guided SEO and paid advertising initiatives in collaboration with partners
• Trained and supported Project Managers to ensure operational continuity
• Streamlined questionnaire design and partnered with the Programming team to improve execution and delivery
• Led client kickoff meetings to align scope, timelines, and delivery

• Delivered end-to-end market research support, specializing in sampling and survey optimization using internal systems
• Contributed to Salesforce workflow improvements and feature troubleshooting
• Assisted in training new Project Managers and Account Managers
• Supported the VP of Sales in selling quantitative online survey panels and research services
• Coordinated with Project Management to ensure successful project delivery

• Directed operations for 20+ political campaigns across Florida, serving as the primary consultant to candidates
• Recruited, trained, and managed campaign staff while overseeing vendors and deliverables
• Led client acquisition, proposals, onboarding, and revenue management
• Built and managed fundraising and voter outreach database systems
• Oversaw digital strategy, including website development and paid political advertising (Google & Facebook)
• Directed content and communications strategy across email, SEO, and social media channels